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BenefitMall Announces David Taaffe as the Regional Vice President of California and National Head of Account Services

DALLAS– Jan. 19, 2017BenefitMall, the leading provider of employee benefits, human resources and payroll products and services, today announced the appointment of David Taaffe as regional vice president of California, benefits sales, and national head of Account Services Division.

In this role, Taaffe will be based in California and will be responsible for leading the California benefits sales team. Additionally, as the national head of Account Services Division, Taaffe will provide resources to agencies that seek additional customer support beyond traditional general agency model.

“David brings a unique combination of financial acumen, sales experience and impactful relationships to our California market,” said Bernard DiFiore, chief executive officer of BenefitMall. “This unique combination will best serve our California broker and carrier partners in successfully navigating the next generation of the benefits industry.”   

Rounding out his benefits expertise, Taaffe began his career as an underwriter on the East Coast before transitioning to sales. Throughout the following years, he managed groups sales for Aetna, PacifiCare and Prudential in multiple markets across the country. While working at Aetna, he held multiple sale leadership positions and helped the company achieve leading results in their West Coast markets.

Prior to joining BenefitMall, Taaffe was the senior vice president of business development at LifeMap. In this specific role, he assisted the pacific northwest ancillary insurance company in entering the California and Arizona marketplace.

Excited about his new role, David Taaffe stated, “While I have spent over 20 years in the California market, I am honored to collaborate with the largest national general agency and am looking forward to helping our California brokers and carriers succeed in an ever-changing market for years to come.”

About BenefitMall
Headquartered in Dallas, BenefitMall partners with a network of 20,000 Brokers and CPAs to deliver employee benefits and payroll services to more than 200,000 small and medium-sized businesses. By combining payroll and benefits, BenefitMall empowers Trusted Advisors to develop the best employee programs while maintaining compliance with government regulations and Health Care Reform.

BenefitMall, the largest national General Agency, merged with the second largest privately held payroll company, CompuPay. BenefitMall also operates, the leading online community for information regarding the Patient Protection and Affordable Care Act. More information is available at