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Wendy Gibson Joins BenefitMall as Chief Marketing Officer

New position created to fuel tremendous growth opportunities from the merger with CompuPay in May 2012.

Dallas, TX – (August 28, 2012) –BenefitMall, leading national provider of employee benefits and payroll services, today announced that Wendy Gibson will lead the marketing team and be responsible for BenefitMall’s overall go-to-market strategy. 

Ms. Gibson brings to BenefitMall more than 20 years of marketing, sales and leadership experience.  During Ms. Gibson’s career she has helped companies, both start-ups and established corporations, increase their growth through product innovation, business development, sales, brand launches and marketing campaigns.  Ms. Gibson also brings to BenefitMall tremendous M&A experience including integrating employees, companies and products. 

“I am honored to have Wendy’s breadth and depth of marketing experience to help us take advantage of our opportunities, maximize our combined offerings and better serve our customers,” said Bernard DiFiore, CEO of the company.  “Wendy is a great addition and will complement our strong leadership team.”

Most recently, Ms. Gibson was Chief Marketing Officer at Dallas-based Telligent, where she led the company’s global marketing strategy and helped build it to a major provider of social enterprise community and collaboration software. Ms. Gibson started her career at American Airlines and Sabre in various marketing, sales and business development positions.  She also held CMO and COO roles at Skywire Software where she was instrumental in growing the company which led to the acquisition by Oracle Corporation.  At Oracle, Ms. Gibson was vice president of business development and product marketing for its Insurance Global Business Unit.  Ms.Gibson also held the position of vice president of marketing at Handango, an open mobile app marketplace. 

“I’m thrilled to join the BenefitMall team on the heels of its CompuPay merger. The combination of the two companies stimulated by healthcare reform provides many opportunities to help brokers and employers provide crucial services to employees,” said Wendy Gibson, BenefitMall CMO.   “BenefitMall is well positioned to be the leader of integrated payroll and benefits solutions for small-to-mid size companies.” 

Ms. Gibson will be based out of BenefitMall’s headquarters in Dallas and will report directly to BenefitMall’s CEO, Bernard DiFiore.

Through an equity financing led by Austin Ventures, BenefitMall merged with CompuPay in May 2012 to create a leading national provider of employee benefit and payroll solutions serving small-to-medium sized businesses across the United States. 

About BenefitMall
Headquartered in Dallas, Texas, BenefitMall is the fastest-growing provider of integrated payroll and employee benefit products and services. It serves more than 160,000 businesses, representing 2.5 million employees and their dependents.

BenefitMall and CompuPay merged in 2012 through equity financing led by Austin Ventures. BenefitMall works with a network of 20,000 independent insurance brokers to offer thousands of health care plans from more than 125 leading insurance carriers. CompuPay, a BenefitMall company, is the second largest privately held payroll company in the U.S. providing payroll services, including workers’ comp, retirement plans, and Section 125 and 132 plans.

More information about the company is available at and