Rob Edel is the Senior Vice President of both the Account Services Division (ASD) and the Self-Funded Division at BenefitMall. He joined the company in 2022 as the Regional Vice President of the Central Region, overseeing operations in Iowa, Illinois, Ohio, the Mid-Atlantic, North Carolina, South Carolina, North Dakota, South Dakota, Tennessee, and parts of Georgia and Texas.
Rob joined BenefitMall as part of the Mutual Med acquisition where he served as the COO/CFO and minority owner of Mutual Med, starting with the company in 2013. Prior roles at Mutual Med include VP Finance/IT and Controller. Rob took over the day-to-day leadership of Mutual Med in 2018 with a goal of expanding the company geographically. Mutual Med was successful at expanding into five new states from 2019-2021.
Before joining Mutual Med, Rob worked at Republic Services, a solid waste management company, in a Management Development Program. Rob is a graduate of Waldorf University with a Bachelor’s degree in Business Finance/Banking & Management. He, his wife Miranda, and their two daughters reside in Eldridge, Iowa with their yellow lab Remi.
Rob is a Board Member and Treasurer of Jordan’s Joy, a local charity, as well as Vice President of the Scott County Catholic School Board. He currently coaches at CrossFit OC3 in Davenport and volunteers coaching his daughter’s soccer and volleyball teams. Rob is an avid hunter and enjoys any time he can spend outdoors.