ING
Broker products to meet your diverse client needs.
ING's purpose is empowering people to stay a step ahead in life and in business. This purpose guides us in everything we do.
‘do your thing’ is our new brand direction and our first global tagline. It articulates our purpose and our promise to make banking frictionless. It’s about encouraging people to do more of the things that move them and their business. ‘do your thing’ is not about irresponsible behaviour but about people being free to live the life they want to live, knowing that they will make their world a little better for it.
Our purpose guides us in everything we do. It’s founded on our belief that ING’s role as a financial institution is to support and promote economic, social and environmental progress, and at the same time generate healthy returns for shareholders.
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